AEO & GEO: Rebuilding for the AI Search Era

This case study covers how a service website was rebuilt to stay visible in both classic Google search and AI-driven discovery tools like ChatGPT, Perplexity, and Google's AI Overviews.

Key areas: Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), structured data, llms.txt, and entity-based content strategy.